A helper for seo-butler.com · audience-first SEO

Prospect Desk.

Score every link prospect against the buyer it should reach — audience overlap, topical fit and traffic evidence instead of a DA-sorted list. Pick a segment, drag five sliders, get a verdict. Your shortlist stays in this browser; nothing is sent anywhere.

Companion to the Audience-First SEO pitch and its plain-words guide.

1Whose links are you buying?

The segment decides what a “good” prospect is. These three come from what seo-butler.com already sells — edit the fourth if the client fits none of them.

iGaming / casino operators

Entering Nordic + LATAM markets. Prospects must be read by players or affiliates there — not just carry “casino” in the URL.

Crypto / fintech brands

Need compliant, multilingual placements. Regulatory tone matters more than raw metrics.

Nordic agencies (white-label)

Resell your links. Prospects must survive THEIR client's scrutiny — clean neighbourhoods only.

Custom segment

2Score the prospect

Five questions, none of them “what's the DA?”. Weights: audience 30%, topic 20%, traffic 20%, placement 15%, risk 15%.

Prospect site Asking price (optional, €)

Audience overlap Does the chosen segment actually read this site?

Topical fit Would this article sit naturally next to the client's niche?

Traffic evidence Real organic traffic in the target geo — check, don't guess.

Placement quality In-content editorial vs. a “sponsors” page or footer.

Link hygiene Clean outbound profile — 10 = no farm smell at all.

Maybe

3Shortlist

Ranked by fit, saved in this browser (localStorage). Export it as CSV when you're ready to pitch.

4While you're at it: quick wins on seo-butler.com

Found in the read-only audit behind the pitch deck. Each is an afternoon, not a project.

Clean robots.txt to the Rank Math sitemaps onlyIt currently lists sitemaps from three SEO plugins; only Rank Math's resolve — the AIOSEO and Squirrly entries are dead.
Put the homepage on a diet434 KB of HTML is heavy even for Elementor. CSS print method, unused widgets, image sizes.
Refresh or prune the blogNewest post is from 2024-09, and seven Ahrefs how-tos don't support a premium link-building pitch.
Add Organization + Service schema to service pagesArticle/Person schema exists; the pages that sell have none.
Rewrite one landing page around a buyer, not a country“Nordic link building for iGaming operators” beats “Link Building Denmark”. Try it on one page and watch the leads, not the traffic.
Build the PR list from segment publicationsiGaming Business, SiGMA, Nordic affiliate forums, the crypto press — where the buyers read, not where DA is highest.